If you want to thrive in the online marketplace, you need to have a prominent search-engine presence. Online marketing is incredibly competitive, which means you want to be the first thing potential clients see when they search for something in your area.
Do a quick Google search. You’ll notice that the first thing you see isn’t the top-ranking website for your search. Instead, at the top of the page is an ad for a site that is relevant to the search. Because this is the first thing people see, they are very likely to click on it and give that company their business.
How do you snag that top ad spot? You will need to run a pay-per-click (PPC) marketing campaign. It works like this. You decide on the amount of money you want to pay to Google for the keywords you want for your campaign. When someone searches for those keywords, your ad will be displayed at the top of the page. At this point, you will only pay Google when someone clicks your ad and visits your site.
Does PPC Work?
The success of your PPC campaign depends on several factors. Your overall budget plays an important role. The more you have to spend, the longer your ads will run and the more people will see them.
The setup of your campaign is also huge. A poorly set-up campaign can end up costing you money if the clicks you are paying for are frequent but rarely convert leads into actual customers.
You also need to be on top of managing your campaign. You can’t just run it and then expect success. Monitoring your progress and success is key, because it means you can identify where things are going right and which areas need attention.
How does our team at NKP Medical ensure that your PPC campaign is a success? In our next blog, we’ll go over the choices we make and the advice we give our clients to ensure that their PPC campaign is generating business for them. If you would like to speak with one of our account representatives about setting up a PPC campaign for your business, contact NKP today.