Let’s say you’re still on the fence about buying a customized website. This may be because you’re unsure of how a customized website would be better suited for your practice. In this blog, we are going to highlight why a customized website is the ideal choice for online medical marketing.
Building Your Brand
One of the main goals of your website is to help build your brand. Your site is an online extension of your physical practice, which already has a logo and a specific style. Things like your color palette, logo design, font, and even the specific look of your office and location all help you to stand out among the other practices in your field. When building your site, we focus on seamlessly incorporating the brand you have already built into your site.
Organizing Content for Your Site’s Layout
Plastic surgeons, medical spas, dentists, and other medical practices typically offer a wide variety of services. That means that a lot of content needs to go onto their site. However, you can’t just bombard people with pages crammed with paragraphs of overly technical descriptions of medical procedures and treatments or it will just drive potential clients away.
When building your site, we put a lot of effort into organizing your content so that people who visit your site can find the specific treatment or product that they want. They can then read a descriptive and easily digestible page on the topic.
Our designers also focus on making sure your site has a good “flow.” This means that they think about making the site easy to navigate from page to page in a way that feels organic and smooth.
The importance of photo galleries cannot be overstated. When it comes to plastic surgery, dentistry, and other aesthetic treatments, potential clients want to be able to see what the kind of results you can provide. Being able to see the aesthetic enhancements you can provide gives potential clients confidence in your abilities. This significantly increases the chance that they will come to you for the services they need.
Website builders are usually not equipped to handle photo galleries. At NKP Medical, our team can easily add new photos, update content on your photo galleries, and improve their overall layout to better suit your preferences and make them more engaging to potential clients.
If you want to see the kind of high-quality work we offer at NKP Medical, you can check out our page where we highlight some of the great sites we have built for plastic surgeons, dentists, dermatologists, medical spas, and other types of practices. If you like what you seen and want to get started as soon as possible, contact NKP Medical today.