Prospective patients are looking to your site as a representation of your skill, sophistication and talent. For every project, we employ our numerous years of experience, knowledge and study of web trends related to medical practices to give our clients a web presence that goes beyond aesthetics.
Responsive websites adapt to the device that the patient is searching from. This means that the patient searching from an iPad gets the same experience as a patient searching from a desktop computer. The site automatically changes the screen size and gives you the ability to have one site that works across all platforms, including smart phones.
If you are very happy with the current design of your website but puzzled as to why it is not converting patients or ranking well on search engines, this is the option for you. A website takeover with NKP allows you to keep the exact same design of your website or make small design changes to make it more modern and friendly to your patients.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving your website’s visibility online. Basically, it is the act of getting your website to the top of the search engines organically and then keeping it there. It is much different from pay per click advertising (also known as SEM) because you do not pay for every click.
Pay Per Click
Pay per click is when you create ads with Google and purchase certain keywords that you want to rank well for. You then bid on the keywords and you have to pay for every click. PPC can be very effective if done properly but can quickly turn into a Vegas-like experience, where you think you are winning but you are not.
Social Media Marketing
Social media is important for your cosmetic practice for numerous reasons. The first is that your target market wants to be in control of their own destiny, so having a strong online strategy and including social media is vital. Social media marketing can and should be an essential part of your overall marketing strategy.
Your overall online presence is something you need to focus on as a practice. It is important for your marketing to generate traffic and interest in your practice. It is vital for you to understand that patients will not only find you online, they will research you online.
David Phillips is the owner and founder of NKP Medical Marketing. David has been hired by hundreds of practices to set in place fundamental changes that can both increase that practice’s revenue and expand their marketing.
Your website’s domain can play a major role in your online marketing, brand identity and patient conversion. NKP owns thousands of domains that might be perfect for you. If you are interested in developing a site for a certain procedure or developing a brand for your practice, we can help not only online but also with your domain.
Did you know that over three out of every 10 patients visiting your website are doing so on smartphones? If you do not have a mobile website then you are making a mistake – it is that simple. A mobile website is tailored to the mobile user, versus a regular website or responsive website that only shows them your main website.
Micro Websites can be a very profitable marketing tool for your practice. They are procedure-focused websites promoting only a few portions (usually most profitable) of your practice. The benefit is that they give you the ability to promote a specific set of procedures that are most profitable to you.
Patient Referral Websites
Patient Referral Websites can be an excellent tool in getting a lot of patients – if you choose the right ones. Many of the sites will over-saturate the market, which only harms you but makes them more money. We have also dealt with hundreds of plastic surgeons, lasik surgeons and cosmetic dentists throughout the United States and Canada.
Treatment Planner is a very powerful and effective tool that gives patients on your website the ability to visually see what procedures are available for them based on their interest areas. This was created by NKP Medical in house and converts patients very well.
NKP Medical has set very strict goals for all of our clients. When you decide to become a client with NKP Medical, you can be assured that we will do anything and everything in our power to ensure that you achieve what you would call “total success.”