Category Archives: General

The Top 3 SEO Factors According to Google

No matter the situation, whenever you’re searching for the truth, the best place to find it is the source. Finally, there is a concrete answer to the frequently asked question, “How does Google determine which search results are relevant for which users?” The answer comes directly from Google Webmaster trend analyst Martin Splitt. The answer […]

Nothing Beats Good Fresh Content

There is so much that goes into building and running a customized website. It can be easy to neglect some of the seemingly simple aspects of a site, but sometimes ignoring these areas can end up significantly hurting how well your site ranks. It’s obvious that your website is going to need written content. You […]

Have You Heard of the Facebook Pixel?

Facebook ads are incredibly useful tools that exponentially expand the scope of your reach. As one of the most popular social media platforms, Facebook boasts an insanely high amount of active users, which means your ads are passing in front of the eyes of countless potential clients on a daily basis. The question you should […]

What You Need to Know About SEO in the Medical Market

One of the keys to running a successful medical practice is maintaining a steady influx of new patients. Yes, the quality of the medical service you provide is also extremely important. But right now, let’s talk about the importance of acquiring new patients. How do you attract new patients? Years ago, an ad on a […]

Update Alert: Google Released a Broad Core Search Algorithm Update on March 12th

On March 12th, Google released a broad core search algorithm update. This type of update occurs multiple times through the year, but the impact each has can vary drastically depending on the kind of changes Google made. While they may never reveal the exact details of these updates, Google did make an uncharacteristic move by […]

Cosmetic Procedures Are on the Rise

This month, The American Society of Plastic Surgeons released new statistics on the frequency and popularity of cosmetic procedures. According to the data, the number of cosmetic procedures performed in 2018 was significantly higher than the previous year. The top five cosmetic procedures of 2018 also show that the popularity of body procedures is on […]

Do I Really Need a New Site?

At NKP Medical Marketing, one of the areas we specialize in is website takeovers. Let’s say you’ve already taken the time to work with a designer and a developer to help build your ideal site, and you’re very happy with how it turned out. What we can do is keep the original design of your […]

Why Does My Site Feel So Slow?

No one likes waiting for a slow webpage to load. It feels like a total waste of your time and can be frustrating when you’re trying to look something up or complete a simple task quickly. Load speed is a big deal and can have a direct impact on your SEO work and your client […]

Are Links the Key to Better Rankings?

There are a multitude of factors that Google takes into account when ranking your site in search results. How important a role these factors play can vary due to things like updates to Google’s algorithms. So how do you figure out which factors are key and which ones have lost their effectiveness? You simply have […]

Have You Noticed a Recent Shift in Your Rankings?

We all want to start off the new year strong and stable, with the long-term goal of maintaining that stability throughout the rest of the year. Unfortunately, factors outside of our control may prevent this. In the early days of 2019, the SEO community has noted abnormal volatility in the rankings of Google search results. […]