Category Archives: General

Using Videos to Boost Your Business

If you were searching for something online and had the option of reading several paragraphs or watching a quick video, which one would you choose? Most people would click on the video because it seems like the more convenient option. A lot of people also find visual media more engaging. With this in mind, we’re […]

Online Reviews: Why Good Reviews Are Good for Business

When you’re looking for a good restaurant to check out, where do you start? Most people start with a quick online search of the restaurants in the area and then pick the one that has the best reviews. This highlights the power of user reviews and how much of a direct impact they have on […]

Google Algorithm Update: Major Changes Already in Place

If you’ve read our previous blog on Google algorithm updates, you’ll know that Google is constantly tweaking and updating their algorithms throughout the year. Some of these changes are more major than others. These updates can also have varying impacts on different fields and industries. On August 1st, Google announced that they rolled out a […]

Setting Up and Managing a Successful PPC Campaign

In our last blog, we went over the basics of pay-per-click (PPC) marketing. One of the biggest things we touched on is how important it is to set up and manage your campaign. How do you set up and manage your campaign to ensure its success? At NKP Medical Marketing, we have a refined and […]

What Is Pay Per Click?

If you want to thrive in the online marketplace, you need to have a prominent search-engine presence. Online marketing is incredibly competitive, which means you want to be the first thing potential clients see when they search for something in your area. Do a quick Google search. You’ll notice that the first thing you see […]

Our Approach to Ensuring Client Satisfaction

We’ve talked a lot about the importance of having a custom website, making sure your site is optimized, and using social media as a tool to grow your business. The thing is, your site and your social media accounts aren’t something you just set up and forget about. You may want to make changes to […]

Marketing Through Social Media Is More Important Than You Think

Social media is one of the best tools when it comes to growing your business, increasing your profits, and expanding your clientele. However, because some people only have a surface-level understanding of social media’s impact on daily life, they don’t fully understand just how useful of a tool it is. When used correctly, social media […]

Why Your Medical Practice Needs a Customized Site

Let’s say you’re still on the fence about buying a customized website. This may be because you’re unsure of how a customized website would be better suited for your practice. In this blog, we are going to highlight why a customized website is the ideal choice for online medical marketing. Building Your Brand One of […]

The Aesthetic Show 2018

We are very excited to be attending The Aesthetic Show 2018 in Las Vegas! We’ve been attending The Aesthetic Show for years and it’s become one of our favorite trade shows. We can’t wait to see all of our friends and clients, and we look forward to making new ones. For additional information on The […]

Custom Websites vs. Website Builders

Your website is one of the most useful tools when it comes to growing your business and increasing your revenue. That is why you need to view your website as an investment and not just a product you purchase. This point can be difficult to get across to some people, because they see and hear […]