The holidays are nearly here. With just a few days till December, everyone’s minds are focusing on holiday plans and shopping lists. As someone trying to reach new and existing clients, how can you make the most out of a season where everyone seems to be too busy to pay attention?
The answer is that you need to make sure you are offering your audience something that fits within their busy schedule. Highlight the things that make what you have to offer irresistibly appealing – including convenience.
Minimally Invasive Is the Holiday Go-To
If you look at just the last few years, you’ll see that non-surgical and minimally invasive treatments are incredibly popular during the holiday season. People are trying to look their absolute best for holiday parties and family gatherings, so any treatments that offer noticeable results quickly and require little to no downtime are the perfect options.
Try highlighting treatments like dermal fillers, facials, and others relatively simple options. Skin-care products that you offer can also make great gifts. Try posting specials and deals on social media. This will help you reach new potential clients who may be looking for what you are offering, and it will also encourage existing clients to return to your practice for a new treatment.
Vacation Time Means Recovery Time
Some people use the holidays as a time to relax and recover from the stress of the year so that they can prepare for the new year. These people are already planning on staying in and being as comfortable as possible, which is perfect for post-surgical recovery.
Try highlighting how holidays are pre-set recovery days for those interested in surgery. They won’t need to take extra time off of work, and when they return in the new year, enough time will have passed so that their results are visible and others can truly see the new them. It’s a great way to make the most of your holiday season without having to stress over traveling.
How We Can Help
NKP Medical can help you prepare for the holidays by spreading the word on what you have to offer. From holiday social media campaigns to customized ads and flyers to festive website updates, we can help get your business in the holiday mood. Contact us today to speak with one of our representatives.