At NKP Medical Marketing, one of the areas we specialize in is website takeovers. Let’s say you’ve already taken the time to work with a designer and a developer to help build your ideal site, and you’re very happy with how it turned out. What we can do is keep the original design of your website and only make a few minor tweaks if anything is out of date or less user friendly than it could be.
However, you shouldn’t get attached to your website to the point where you’re using the same one for years. It can be easy to fall into the “If it ain’t broke, don’t fix it” mentality, but this can end up costing you in the long run. Let’s go over why you should be open to redesigns for your site and how long you should wait before making these changes.
Do I Need a New Site?
Websites cost money to build and redesign, so it’s understandable that you might feel like you need to “get your money’s worth” before needing to spending more money. A well-built and well-designed site should last you for a while.
But keep this in mind when you’re thinking about upgrading your site or building a new site from the ground up: Your website is an investment. Every dollar you put into your site goes towards bringing in new clients and more income.
You also need to understand that while your site may have been cutting edge when it first launched, the industry is rapidly evolving and making huge advancements at a crazy pace. Updating code, optimizing the site, and implementing new tools, features, and functions all make a noticeable difference. You need to make sure your site is performing well and is easy for any user to navigate.
How Often Should I Update My Site?
There are different kinds of updates. There are quality-of-life updates that are intended to make sure your site is running as smoothly as possible. There are also major updates like a complete overhaul of your design, interface, and content.
Quality-of-life updates are made frequently but are typically not as noticeable. Sometimes, updates have to be made to account for changes in Google’s algorithms in order to ensure that the site shows up higher in the search rankings. Major updates require more planning and time. You may want to update the content on your pages every year or so.
When it comes to the design of your site, it’s a good idea to think about making some noticeable changes every three years or so. It’s easy to tell when a site feels and looks old or outdated, which can be a deterrent to new potential clients.
NKP Is Here for You
Whether you want to keep the look of your old site, make some noticeable updates to your current design, or work with our team to build your perfect site from scratch, NKP Medical has you covered. Contact our office today to speak with one of our representatives so you can get started.