Having a well-made and high-ranking website is the key to reaching potential clients across the nation, but the extent of your reach shouldn’t be the only thing you focus on. A majority of the potential clients that you can convert into actual paying clients will come from the local area. That is why you need to make sure your local SEO game is on point.

What Is Local SEO?

Simply put, local SEO is a form of of online marketing that focuses on targeting potential clients in your area. It is both incredibly effective and an essential lifeline for any business.

A majority of the time, when people are looking for a service or product, they are specifically looking for a local business that provides it. So you need to make sure your business is as visible as possible in the results for those searches.

It is important to note that local SEO methods are different from those you would use for standard SEO. There are specific tools and services geared towards local SEO. There is also a difference in the way people search when looking for something local.

According to Google, around 46% of searches are made with the intent to find something local. A normal search would be something like “how to remove a stain,” which will provide a solution. A local search would be “dry cleaner near me.” With a local search, the intent to purchase specific goods and services is clear. It also provides a location and a radius to find said service.

NKP Can Help You Grow Your Local SEO

Local SEO and standard SEO can be tricky. Things are always shifting, and the current best practices may be stale in a few months time. At NKP Medical, we specialize in SEO, and that includes making sure your local SEO is where it needs to be for you to succeed. Contact NKP today to speak with one of our representatives and learn more about what we can do to help your business succeed.