We’ve gone over why good reviews can help your business and touched on how to get good reviews in a previous blog. Today, we’re going to dive a little deeper into the subject and show you a few helpful tips on how to bring in even more good reviews.
Give Your Customers Options
There are a lot of places people turn to when it comes to looking up reviews for a business. Search reviews for any business on Google and you’ll be met with Google reviews, Facebook reviews, Yelp reviews, and even a few reviews from niche sites that specialize in reviews for a particular field.
The best thing you can do is make sure that you have a presence on all the major sites that people flock to when determining if they can trust a business. Some people have go-to sites that they swear by, while others like to get an average across multiple platforms. Maintaining a presence across these major sites will ensure that others see that your business is well reviewed.
Being present on multiple platforms also means that your customers will have options to choose from when leaving a good review for you. Some of your customers may only use Facebook, so giving them a chance to review your business on Facebook makes it convenient for them and increases the likelihood that they will leave a review.
You should also take the time to make sure it’s easy for a customer to leave a review. Have a clear call to action on your site that makes leaving a review a one-click affair.
Engage with Good and Bad Reviews
It’s impossible to make everyone happy, no matter how accommodating you try to be. Bad reviews are inevitable.
So instead, what you need to focus on is making sure the good reviews outnumber the bad reviews so that you have an overall good rating. Everyone knows that there are people out there who leave one-star reviews for no real reason, so if potential customers they see you have one or two bad reviews but an overall high rating, you don’t need to worry.
When responding to reviews, it always feels easier to engage with a reviewer who showered you with praise, but remember, you need to address the bad along with the good. If someone leaves a scathing review, take the time to read through it and respond in a way to is professional, understanding, and not defensive. You never want to engage in an online fight, because it can reflect very poorly on your business.
If the customer has legitimate complaints that you try to address in an amicable way in the hopes of coming to a resolution, others will see that you do care about the service you provide. This will cast you in a more positive light. If the person you’re responding to is not being honest, they will either not respond or their heated and angry response will let others know that their review is not to be trusted.
When it comes to positive reviews, you should share them online for others to see. Use social media platforms to spread the word and let others know that you are providing your customers with excellent care.
If you need help growing the online presence of your business, contact NKP Medical today to speak with one of our representatives. We can provide you with the help you need.