We have already touched on the value of videos when it comes to growing your online presence and boosting your business. If you want to move forward with this strategy and make videos a key part of your online marketing strategy, the next step is making sure you’re getting the most out of the videos you post. Here are a few tips.
A Well Made Video is More Valuable
Quality matters when it comes to videos. You can’t just pull out your phone, hit record, ramble for a few minutes, and expect that video to get thousands of views and bring in a ton of clients. People can tell when a video is poorly made. Poor image quality, muffled sound, bad camerawork, and a lack of direction are not engaging.
If you’re going to produce your own videos, you need to put in the time, money, and effort required to make captivating and engaging content. Do a little research and look for a good camera, microphone, and editing program. You may want to hire a professional who knows what they’re doing, or you can take the time to learn how to create quality content on your own. Either way, the better the quality of your video, the more business you will bring in.
Keep It Short
You’re not trying to make the next big hit series or snag a deal with Netflix, so make sure you keep your videos short and sweet. The kind of videos you need to make are engaging and useful to the viewer. If a majority of the information you’re trying to get across comes up five minutes into your video, you have already lost most of your viewers.
You want to provide the key point of your video early on. Once you have the viewers attention and demonstrated that your video is valuable to them, they are more likely to watch until the end and remember that video.
Avoid rambling and being unclear by creating a short and direct script beforehand. Go over the script a few times to make sure your delivery is clear and not awkward. These simple things make a big difference.
Putting Your Videos in the Right Places
Whenever someone clicks on a link to your website from anywhere else on the web, that link takes them to a specific page on your website. This is your landing page. Most of the time the landing page will be your homepage, but these links also frequently take people to specific pages on your site that contain relevant information to their initial search. If someone is looking up breast augmentations and clicks a link for your site, it makes sense for that link to take them to your page on breast augmentations.
Landing pages are the perfect place for your videos. Why? Think about it. How many people out there would rather watch a video than scroll through a page of text. That number is pretty high. If you have an engaging and informative video, use it to your advantage. Keeping them on your site is the goal because the longer they are there, the more likely they are to become a paying client.
Get Help with Your Next Marketing Campaign and Improve Your Online Presence
Using these simple tips will make all the difference and will make your videos a valuable component of your overall online marketing campaign. If you would like to learn more about how we can help you with your marketing campaign and online presence, contact NKP Medical today to speak with one of our representatives.