You need to pay attention to trends if you want to stay competitive in your market. Some trends may come and go rather quickly, which makes it difficult to catch them while they’re still hot.
Other trends tend to occur periodically and are tied to certain seasons. These trends can be predicted, so preparing ahead of time and making sure you shift your focus when they’re in full swing is critical if you want to take advantage of them.
Winter Is the Season of Non-Surgical Treatments
During the winter season, most people are tied up with holiday plans and events that they have had in the works for months. Many people are traveling or spending time away from home with family members and friends.
This means that a lot of potential clients don’t have the time they normally would to undergo surgery for their aesthetic issues. Having to spend part of their holidays in bed recovering is simply out of the question.
During the holiday season, there’s a rise in the popularity of non-surgical treatments that offer noticeable results with much shorter downtime compared to surgery. A lot of people want to look their best during the holidays and get rid of their wrinkles, which is why they get facials and Botox treatments.
Taking Advantage of Holiday Trends
Mid November to early December is the perfect time to roll out any holiday specials on Botox treatments, dermal filler treatments, facials, and chemical peels. Use social media to your advantage and advertise any special, sales, or discounts.
People are already looking for deals; if they come across a sale on a treatment they’ve always wanted to try or one that will help them complete their holiday look, they will be more likely to follow through.
If you have a blog for your website or a newsletter for your business, try placing the focus on the non-surgical treatments you offer. Highlight the benefits of these procedures in the content you’re producing and you’ll see how quickly you can bring in some curious holiday customers.
We Can Help
At NKP Medical, we know when trends are changing and keep track of any new and emerging ones. This helps us focus the content we produce for our clients on the topics and trends that will bring them the most potential business.
We can cater your blogs, social media posts, and newsletters to suit the current season in order to make sure your business is staying competitive. Contact NKP today to speak with one of our representatives and learn more about what we can do for your business.