If you want to remain competitive in your market, you have to be flexible. You need to be able to adapt to what your audience likes so that you can keep their attention. When it comes to your website, one of the best ways to do this is by having a responsive website that can adapt to the way your potential customers browse the internet.

What Is a Responsive Website?

Think about the way that a website looks when you look at it on a computer screen vs. on your phone. A screen is larger and much wider, so the website is designed to fit and look nice in that large space. Phone screens have a vertical design with a much narrower display. The text is typically bigger on mobile so that it’s easy to read and scroll through.

Now, think about how frustrating it would be to have to scroll across a large page on your phone just to find a menu or link. If the font stays the same as on the desktop site, you’d end up having to scroll from left to right just to finish reading a single sentence. In general, if the site doesn’t fit the device you’re viewing it on, it can be annoying and inconvenient and can feel like it’s not worth your time.

A responsive website adapts its layout to be optimized for the device you are viewing it on. When on the desktop site, the layout will take advantage of the extra space and spread out more so that everything isn’t condensed to a small part of a large screen.

That same website on mobile will adapt a more vertical orientation and create a more streamlined appearance that can be easily scrolled through from top to bottom.

Want a Responsive Website?

At NKP Medical, we specialize in building responsive websites. We want to make sure your site looks amazing and performs well no matter how people browse it. If you want to learn more about how a responsive site can help improve your business, or if you are interested in one of the other services we provide, contact NKP today to speak with one of our representatives.