Most people only have a surface-level understanding of what a blog is. Blogs are an incredibly useful tool that you can use to boost your SEO and bring in business. But you can’t just post a random blog on your site and expect to see results. If you follow a few simple guidelines, your blog can help you bring in a lot of business.
There are a lot of ways to make the most out of your blog, but understanding all of them can be a bit much to take in all at once. In this blog, we are going to focus on a critical component of a good blog: keywords.
Why Are Keywords So Important?
Keywords are a big part of what search algorithms look for when they rank your site for a search. However, this doesn’t mean that you can simply write in a bunch of keywords and expect to get good rankings. Google’s algorithms actually account for this, so trying to stuff as many keywords as possible into your blog can actually hurt you.
What you want to do is narrow the focus of your blog to center around one or two keywords. These keywords need to be relevant to the blog and feel like a natural part of the content. Google’s algorithms also take into account the “readability” of your content and whether or not your content provides an answer to the searcher’s query.
You should also focus on using long-tail keywords. Long-tail keywords are more specific phrases that potential clients tend to use when making a search, like “best rhinoplasty surgeon in Houston.” Long-tail keywords are great because they target potential clients who already specifically know what they want and thus have a higher chance of being converted into real clients.
While you do need to integrate your keywords into the actual content of your blog, like the headers you use and the paragraphs themselves, there are other essential areas you need to add your keywords to.
- URL – Look at the URL for this blog post. You’ll notice that it contains the keywords that describe the content of the post. The URL is one of the first things that search engine algorithms look at, because it helps algorithms determine what your blog post is about. Before you post your blog, take the time to add keywords to the URL make sure it’s optimized.
- Title Tags – The title or headline of your blog needs to contain keywords that you want your blog to rank for. Titles are the first thing that algorithms search through when determining the most relevant results for a search. Your keywords should be placed towards the beginning of your title, because Google has a cut-off limit for titles.
- Meta Description – The meta description is that bit of text underneath your link on the search engine results page. It lets potential readers know what your link is about and why this is the one they should click. The meta description needs to be attention grabbing, relevant, and compelling. You need to make sure that your meta description contains the relevant keywords.
Keywords are just one of the critical components of a well-ranking blog. Make sure to follow the NKP Medical blog for more of the information you’ll need to make sure your blog is generating potential clients. If you would like to learn more about how NKP can help you bring in more business through your online presence, contact our office today to speak with one of our representatives.