Social Media Marketing
NKP manages social media for plastic surgery practices, cosmetic surgery practices, med spas, dermatologists, dentists and similar specialty medical practices. We have nearly 15 years of experience managing digital marketing for speciality medical practices.
Why Is Social Media Important To My Medical Practice?
Social media is an increasingly important part of a medical practice’s marketing strategy. Social media is best used to:
- Engage with past and prospective patients to keep your practice top-of-mind;
- Create opportunities to generate new patients; and
- Develop insights about your client base.
Engaging with past patients keeps your practice top of mind and generates repeat business. Using social media as a platform to educate patients about the procedures and treatments your practice offers is an effective way to increase lead generation for patients.
For prospective patients, a strong social media presence leads to an increased level of confidence in your practice. Publishing posts on a consistent schedule and showing patient results and reviews present “social proof” to prospects. It also nurtures the consideration of former patients. Great social media pages drive traffic to their practice’s websites.
Social media marketing is also a way to better understand your target market including their needs and goals. Social media can provide a glimpse into your target audience and drive meaningful content decisions for your website and other digital marketing. Understanding your target audience is an intangible value that needs to be considered when implementing a social media strategy.