Case Study: Facial Plastic Surgery
Practice in New Orleans, LA
Industry
Services
Plastic Surgery Marketing Transforms Reputation into Revenue: Driving More Patient Acquisition for a Facial Plastic Surgeon
A prominent facial plastic surgery practice in New Orleans partnered with NKP Medical Marketing to build a new website supported by a strong SEO and Paid Ads (PPC) strategy. With an established reputation and significant referral traffic, the practice needed a digital presence that reinforced credibility and consistently attracted new patients.
Key Results
Measurable growth in traffic, visibility, and patient leads
The campaign drove a strong return on investment by significantly expanding organic visibility, attracting more qualified visitors from search, and ultimately converting that increased traffic into a steady flow of new patient leads.
%
Increase in organic search traffic to the website year over year
%
Increase in new visitors to the website from Google year over year
Website form leads generated by potential patients in 12 months
The Challenge
The practice was already well known in the community, with referral traffic driving a steady stream of patients. However, to fully leverage this reputation online, the practice required a modern website, cohesive marketing across channels, and strategies that would convert website visitors into patients. Ensuring consistent visibility and branding was essential.
The Solution
The client selected NKP for its trusted reputation as a premier plastic surgeon marketing agency. To start, NKP designed and launched a new custom website with a strong SEO foundation to capture and convert organic search traffic. Once the website launched, the scope of services expanded to include a paid ads strategy and onsite chat functionality to further increase new patient acquisition.
Our Approach
We implemented a layered marketing approach, beginning with a robust SEO foundation to establish organic visibility. As the website gained traction, we added paid advertising campaigns to reach a wider audience and capture additional demand. Onsite chat functionality was introduced to enhance patient engagement and improve conversion rates, ensuring that every visitor had multiple touchpoints to connect with the practice.
Experience the results
“Compared to other web development and marketing companies that I’ve worked with, I have found NKP Medical Marketing to be exceptional in their performance for my needs. They have been attentive since the initial onboarding process, and they continue to provide consistent value month after month. The support they provide feels like a partnership and an extension of my office staff. They are attentive to the ongoing needs of my practice and they are reactive when my website performance needs a boost. They are collaborative, being open to my ideas, and they make their own recommendations based on market trends to improve ROI and provide value. They have been very easy to work with and quick to implement changes or updates when needed. I highly recommend NKP Medical Marketing.”
Practice Owner and Facial Plastic Surgeon
Schedule Your Free Plastic Surgery Marketing Assessment
Ready to grow your practice and acquire more patients? At NKP, we specialize in medical practice marketing with a proven track record in plastic surgeon marketing. Our team has helped hundreds of practices just like yours boost visibility, increase patient acquisition, and dominate local search results.
When you schedule your free one-on-one consultation, our digital marketing experts will analyze your current strategy, uncover missed opportunities, and provide a customized plan to elevate your plastic surgery marketing efforts. Together, we’ll create a clear roadmap to help you consistently generate new patients and scale your practice with confidence.