Your overall online presence is something you need to focus on as a practice. It is important for your marketing to generate traffic and interest in your practice. It is vital for you to understand that patients will not only find you online, they will research you online. This means that you can be at the top of the search engines and generating thousands of visits to your site but still not convert those actual patients. Majority of your patients will research and look at your reviews online, both on your website and on third-party websites like Yelp, Google+, Realself, etc. It is important for you to understand that your reputation online can either make or break your online conversion. It takes 10 positive reviews to counter one negative review.
Your online reputation is something that can and should be handled by a company that both understands how the review sites work and understands your industry. A great example is that many cosmetic practices will respond publicly to negative reviews, not understanding that there is a decent chance that you are violating HIPAA. There are numerous factors that you have to look into when managing your reputation online – these include the overall brand of your website, what exactly is the reason you are generating negative reviews and also a clear battle plan on how to combat those negative reviews. From a practice level, you also need to understand the value of a bad review and how much it can hurt your business.
Very few companies understand how review sites truly work. Review sites, ranging from Yelp to Google+, all work off of an algorithm. Very similar to with search engine optimization, it is important that you hire a company that understands and knows what those algorithms are. It is not a simple task to manage your overall online presence, which includes your web presence, online branding and online reputation. It is vital that you choose a company with a proven record.
Feel free to email us or give us a call today to set up a one-on-one consultation to help you manage your online reputation