Search Engine Optimization
Search engine optimization (SEO) is the process of improving your website’s visibility online. Basically, it is the act of getting your website to the top of the search engines organically and then keeping it there. It is much different from pay per click advertising (also known as SEM) because you do not pay for every click. It is the most effective way to get the most patients into your office at the lowest cost to you. It is also the most difficult to achieve if you do not choose the right company.
Search engine optimization is unique with NKP Medical for numerous reasons. First and most importantly, we understand and know what needs to be done in order to get your website to the top of the search engines. We have worked with thousands of websites and know what is and is not important to focus on. Another very unique aspect of choosing NKP Medical is that we know your industry, we know how to market cosmetic practices and we understand the day-to-day issues you have both at a practice level and from a marketing standpoint. It is important to work with a company that understands your industry and understands what converts patients into your office.
SEO starts with choosing the right company. NKP has been doing SEO for clients in the cosmetic field for over 11 years. As you know, in this industry companies come and go just as quickly as a new one shows up. We have all seen the new companies that come to your annual meeting thinking that they have found the gold mine and promising you the world – and are then never heard from again. Do not trust your online success with a company that does not know your industry. If they have been in business less than three years, do you really want to trust the future of your practice to a company that might not be around tomorrow?
SEO changes on a monthly basis. Google has continuous algorithm changes, which means that they are continuously changing both how they are evaluating your website and how they are ranking your website. This includes weighing the links coming into your website, the coding of your website, the content of your website, your overall online presence and numerous other things. It is virtually impossible for you to keep up with all these changes without hiring a strong internet marketing company like NKP Medical. There are hundreds of things we are constantly monitoring to ensure your website is always in good standing with Google.
SEO, in our opinion, is the most vital part of your internet marketing and should be reviewed daily. The company you use should be making daily changes to not only get you to the top but keep you at the top. There are hundreds of things to avoid and six (at least) major mistakes companies make on virtually every site they handle. There are tactics that can get you to the top quick, get you removed forever even faster and do nothing for you long term. There are also tactics that can get you to the top rather quickly and keep you at the top long term. We focus on getting you to the top of the search engines for the long term. With SEO, it is important for you to look at it as a long-term investment that will grow over time when you hire the right company. It is important that from the start, you set up realistic benchmarks that you discuss with your vendor, to understand what you expect from the service and also to understand how realistic it is to achieve. A benchmark of being number one for everything next month is not realistic and a good company will make that quite clear to you.
If you are looking for a quick fix online, pay per click advertising is the best thing for you. The smartest and most effective way to be at the top of Google is by using Smart SEO. This has to be done by a company that has done it before and that has the capability to constantly update and change your website. A one-person company will not be able to meet your needs – it is that simple. NKP Medical can take care of all your search engine optimization needs. We are happy to meet with you one on one and discuss everything we can do for you. We will even do a full website evaluation prior to meeting with you, so that we can let you know exactly which mistakes you currently are making and exactly how we can fix them for you.
We are commonly asked what the benefits of SEO are for a person like you. It is hard to weigh the amount of money it is worth to your practice to be at the top of Google, Yahoo, Bing and all the other search engines. To be the first seen for a particular search term can result any where from eight to twenty-six new cases per month or more. WOW! Let’s just say your average surgeon fee was $1,500. That would mean it is worth $12,000 to $39,000 every month, for that ONE specific term. (NKP Medical optimizes you for unlimited SEO keywords and SEO keywords plus locations – no one else does this, unless you pay them an arm and a leg.) Our very unique method of search engine optimization allows us to not only get you to the top of the major search engines but keep you there!
This does not even measure the overlooked value of bringing a patient in. If you are like most practices, word of mouth is a huge revenue generator for you. The true value of a new patient is not only the revenue they bring in during that visit but also the revenue they generate in the future by having other procedures and sharing their wonderful experience with their friends and family.
We represent thousands of clients worldwide and understand the importance of knowing your practice. Your practice is unique, and your online marketing needs to be unique as well for it to be effective.
Email us today for your free practice website evaluation. It is free, takes no time on your end and can result in thousands of dollars of additional income for you on a monthly basis.