Pay Per Click (PPC)
Pay per Click is when you create ads with Google and purchase certain keywords that you want to rank well for. You then bid on the keywords and you have to pay for every click. PPC can be very effective if done properly but can quickly turn into a Vegas like experience, where you think you are winning but you are not.
It is vital to hire a company that knows your industry. That is the most important thing in our opinion. Every industry has different goals and different metrics and many companies do not understand that. What works for one industry does not work in another industry. For example, using PPC to increase the number of people on your newsletter works charms for the fashion industry but will not produce a quick ROI for your practice. Many companies do not understand that. The value of having a company that understands your industry is huge – it is the difference between spending money to make money versus just spending money.
The other important thing to understand with PPC is that being at the top for all terms is likely the wrong marketing plan, unless you are unique and have a gigantic budget and an extremely high margin. With NKP, you get a very specific marketing plan that fits your practices needs. We evaluate many aspects of your practice including a detailed overview of your market, what your competition is doing, what has worked in the past and what sets your practice as a leader for our target market.
Pay Per Click advertising is absolutely something to consider for your practice, even if you are already at the top of the search engines organically. NKP currently manages a combined budget of over $400,000 a month in PPC and we know what works, what doesn’t work and also the common pitfalls that most practices spend months figuring out.
Clients of NKP spend 30% less than its competition and get 15% more traffic. With PPC, knowledge is power and it is very easy to be fooled into choosing a wrong company. One example is when someone claims to be a certified adwords specialist – Did you know that is a 25 minute test with Google anyone can take…and pass. PPC also can be a very good compliment to SEO if done properly. SEO is the smartest and most cost effective long term plan for your websites growth but PPC can play a major role in your growth if done properly and usually will yield a high return, again if done properly
We know of plenty of surgeons with great stories of results from their PPC campaigns. Our favorite is the “51 cent facelift”, the total cost of acquiring the new patient through PPC.
We offer dependable service that you can directly track yourself allowing you to monitor your campaigns progress and success. NKP is very unique because we do not charge our clients a hard to understand rate. Our clients are able to log into their Google account and track exact clicks, exactly how much they’re paying, and exactly what converted. The benefit for you is, a) you are charged directly by the search engine, so there’s no doubt in your mind exactly what you are spending for every click. Many companies don’t give you this access because it hurts their bottom line. Many companies charge 35 percent of your budget as a commission. The means that for every hundred dollars you spend, you are giving them $35 dollars. This means less clicks for you, results you can’t track and a lot of money for them. We offer a flat fee program that allows you to see exactly what you are spending on actual clicks. It is the only way to go.