8 Questions to Ask Before Hiring a Plastic Surgery Marketing Agency

Choosing the right marketing partner can make or break your practice in terms of growth. Plastic surgery marketing is highly regulated, reputation-driven, and deeply personal. Before you sign with a marketing agency, make sure they can truly deliver what your practice needs.

Here are eight questions every plastic surgeon should ask.

1. Do you specialize in medical and plastic surgery marketing?

Many marketing agencies claim they can market “any business.” But healthcare, and especially medical aesthetics, is unlike other industries.

A specialized plastic surgery marketing agency understands the patient journey from first click to post-op review, the competitive landscape of your local market, and the emotional nuances that drive elective surgery decisions. A marketing partner with experience in this field means fewer missteps and faster results.

2. What results have you achieved for practices like mine?

Ask for proof—not promises. A trustworthy agency should provide case studies and metrics like booked consultations, cost per lead, and organic search growth. Look for data that shows they have helped similar practices grow their patient base and revenue. Numbers speak louder than buzzwords.

3. How do you generate new patient leads?

Some healthcare marketing agencies rely entirely on paid ads; others focus on SEO or social media. The truth is, successful plastic surgery marketing requires a balanced mix.

You want a clear explanation of how the agency attracts, nurtures, and converts leads at every stage of the funnel. The right agency has the expertise to build a sustainable pipeline of qualified patients, not just clicks.

4. How do you ensure HIPAA compliance and protect patient privacy?

Patient trust is everything. Marketing in the medical space means handling sensitive information carefully, whether it is before-and-after photos, testimonials, or online reviews. Make sure your plastic surgery marketing agency knows HIPAA inside and out and follows strict processes to safeguard patient data and protect your practice from liability.

5. What kind of reporting and transparency do you provide?

You deserve to know what’s happening with your campaigns. Will you get access to a real-time dashboard? Monthly performance reviews? Strategy calls? Or just vague updates like “things are going great”? Transparency and communication are key for staying aligned and on track with your goals.

6. How do you adapt strategies as marketing trends change?

The digital landscape shifts rapidly. Algorithms evolve, platforms rise and fall, and patient expectations change. The best plastic surgery marketing agencies don’t wait for things to break before reacting. They anticipate shifts, test new tactics, and adjust your campaigns proactively to keep your brand ahead of the curve.

7. What does your fee include, and are there hidden costs?

Some medical marketing agencies offer low base fees, but then tack on charges for ad management, landing pages, or content creation. Ask for a detailed breakdown so you can make fair comparisons. And remember: the cheapest option isn’t always the best. You’re investing in results, not just services.

8. Who will actually be managing my account?

You’re not just hiring a healthcare marketing agency—you’re partnering with people. Will your account be handled by a senior strategist who knows the medical industry or passed off to a junior team member with limited experience? Knowing who you’ll work with (and their level of experience) can make a major difference in the success of your campaigns.

Partner with Experts Who Understand Plastic Surgery Marketing

At NKP Medical Marketing, this is what we do and have done successfully for nearly two decades. Our team specializes in helping plastic surgeons and medical aesthetic practices acquire more patients, strengthen their online presence, and grow sustainably.

If you’re ready to work with an agency that knows your world inside and out, contact NKP today to get started.