Industry
Medical Spa
Services
Google Ads Management
SEO & Content
Med Spa Marketing Success: Transforming Paid Media Performance for a Multi-Service Aesthetic Practice
NKP Medical Marketing partnered with a premier medspa in Arizona to overhaul their digital advertising strategy and drive qualified patient leads for their premium aesthetic services. Through strategic campaign restructuring, custom landing page development, and ongoing optimization, NKP’s team transformed their paid media performance across high-definition liposuction, Renuvion skin tightening, and medical weight loss services.
Key Results
Proven Growth Backed by Measurable Results
By implementing a comprehensive Google Ads strategy with targeted Performance Max and Search campaigns paired with high-converting landing pages, the medspa achieved dramatic improvements in lead generation efficiency and volume. Our data-driven approach delivered measurable results such as:
%
increase in total leads generated
%
reduction in cost per lead
%
increase in conversion rate
The Challenge
The medical spa needed to scale their patient acquisition beyond traditional marketing methods. Their existing paid advertising efforts were generating leads at an unsustainable cost, with a conversion rate of just 1.3% and a cost per lead of $157. As a multi-service practice offering specialized treatments like high-definition liposuction, Renuvion skin tightening, and medical weight loss, they required a sophisticated campaign structure that could effectively target distinct patient demographics while maintaining budget efficiency.
The Solution
The client selected NKP Medical for its proven expertise in medical spa marketing and performance-driven paid media management. We implemented a strategic restructure of their Google Ads account, launching service-specific Performance Max campaigns for skin tightening and liposuction, alongside comprehensive Search campaigns. To maximize conversion potential, we designed custom, high-converting landing pages tailored to each new campaign, ensuring message consistency and optimized user experience from ad click to consultation request. This targeted approach allowed us to reach prospective patients at different stages of their decision-making journey while optimizing for the highest-intent conversions.
Our Approach
Our med spa marketing plan focused on precision targeting and continuous optimization. Beginning in early 2025, we launched three Performance Max campaigns alongside Search campaigns, each supported by custom-designed landing pages that spoke directly to patient needs and treatment benefits. Through rigorous A/B testing, audience refinement, and conversion tracking optimization, we doubled the conversion rate to 2.74%. Regular performance analysis and campaign adjustments ensured that each service line received optimal budget allocation, resulting in 349 leads generated—a 125% increase—while maintaining similar overall spend.
Experience the results
“I’ve really enjoyed working with NKP. They have done a phenomenal job at SEO as well as website design. They are very attentive to all my many daily and weekly requests for updates and additions. They are also incredibly reasonably priced compared to some of the outrageous costs of other providers out there.”
Practice Owner
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At NKP, we’re trusted leaders in medical practice marketing, with years of experience in plastic surgeon marketing that drives results. If you’re ready to strengthen your reputation, boost visibility, and attract high-quality patients, we’re here to help.
During your complimentary consultation, our digital marketing specialists will analyze your current approach, identify overlooked opportunities, and share a customized strategy to maximize your plastic surgery marketing efforts. The result? A proven plan for steady patient acquisition and increased profitability.
