Category Archives: Magazine Articles

The Aesthetic Guide March/April 2016

Effective Social Media Strategy Key to Aesthetic Practice Success Social media marketing should be an essential part of your overall marketing strategy. With the majority of your audience currently active across various social media sites – 72% of all internet users are now active on social media and 47% of Americans say that Facebook is […]

David Phillips in The Aesthetic Guide

Critical Aspects of a Successful Online Presence and Search Engine Marketing Common Questions and Answers As the owner of one of the largest cosmetic medical marketing firms, I get numerous questions from both current and potential clients in reference to the value of Search Engine Marketing, also known as pay-per-click (PPC) advertising. Overall, PPC can […]