If you have a Google My Business (GMB) listing, you’ve already made an important step towards optimizing your SEO value. Having a GMB listing means you’ve increased your chances of popping up as a result in Google Maps, which can help to increase your organic rankings.
There’s a lot more that you can do with GMB that you may not be aware of. It’s time to take advantage of these incredibly useful tools.
Google My Business Posts
One of the coolest and potentially most useful features that GMB listings offers is Google My Business posts. Think of them as quick little ads or posts on social media that show up whenever someone searches your business and your GMB listing pops up.
GMB posts are utilized in a lot of ways. Let’s say you have a holiday sale coming up and you want to get the word out to as many people as possible. You can make a post advertising your sale that will be seen by anyone who comes across your GMB listing.
You can do the same thing to advertise special events or holiday events you’re putting on. Announcements of new services or products that you offer are also great subjects for posts.
Photos can and should be added to posts to grab a potential reader’s eye. Another useful thing you can do with posts is include a call to action that gets readers to go directly to your site by clicking on a link.
The goal is to try and engage as many people you can through these posts, so having a little fun and being creative can make a big difference when it comes to bringing in potential clients.
There’s Still So Much More
We’ve really just scratched the surface when it comes to getting the most out of Google My Business listings. We’ll explore other features and go over how to set up the ideal listing in future blogs.
Interested in Google My Business listings and Google My Business posts? If you would like to set one up or start utilizing yours to the fullest, contact NKP Medical and schedule an appointment with one of our associates.