No matter the situation, whenever you’re searching for the truth, the best place to find it is the source. Finally, there is a concrete answer to the frequently asked question, “How does Google determine which search results are relevant for which users?”

The answer comes directly from Google Webmaster trend analyst Martin Splitt. The answer itself may not be the most surprising, but having a concrete answer is a relief.

1. Content Is King

Our last blog was all about the importance of having good fresh content on your site because it plays a vital role in your rankings. When asked what the top three SEO factors were, Splitt stated, “You have to have really good content. And that means you have to have content […] that serves a purpose for the user.”

Having a concrete answer like this is just the first step. Crafting that high quality content comes next, and that’s where things can become a struggle. One important thing to keep in mind is to do what Splitt says and “speak the language I speak.” You have to phrase things in a way that the searcher would and use the words they would use if you want your content to be relevant and valuable to their search. 

2. Metadata Matters

The next big factor is metadata. Meta tags, meta descriptions, and page titles provide a way to describe your content. This information can be picked up and displayed by Google in the search results they provide, making it easier for someone to know that your site has what they need. 

As with content, you can’t just copy and paste. Templates and repetitiveness can hurt you in the long run. You have to make sure that the meta tags, meta descriptions, and titles are as unique and fresh as possible if you want to get the most out of them. 

3. Performance and Speed

A site that performs quickly and smoothly makes the browsing experience easier. However, that doesn’t mean that the fastest sites always rank the highest. According to Search Engine Journal, Google has said that a speedy performance does not override other factors. They have also said that sites containing relevant content and answers to specific queries are still going to rank well despite slow speeds. 

The point is to try and generate an excellent user experience, and you can’t do that if you’re ranking sites solely on how fast they load, because they may be quickly loading poor content. High performance and quality content go hand in hand here.

NKP Has Got You Covered

With this knowledge, it might seem like you can make all the necessary changes you need on your own. But the truth is that while the answers seem simple, implementing them is not always as easy.

Fortunately, our team at NKP Medical does this kind of work on a daily basis. We help make the necessary changes to keep our client’s sites thriving. Contact our office today to speak with one of our representatives.