Numerous clients have asked what else they can do expand there online presence to get more patients online. My response is always that there are numerous free ways to do that, and below is a sampling of a few. Feel free to email me anytime….just use the contact form on this website.
1. Social Networking Sites are very easy to set up and can produce patients into your office quickly, if done right. MySpace, FaceBook etc are great examples of websites that have millions of visitors, and potential patients. Simply creating a page, doing some weekly maintenance (which by the way, is simple to do) and responding to comments and questions, will generate clients for you, if done properly. You can also link to your personal website, so it will generate traffic to it as well. It will take you less than 10 -15 minutes to do, cost’s you nothing, and could generate good business for you. I know of one client that receives about 3 new plastic surgery cases a month just from MySpace. This is one of those “why would you not do it?” type of things. If you need advice on how to set it up, and the best methods to use, shoot me an email.
2. A Blog on your personal website is a great tool to get the word out. You probably spend a good amount of money to drive traffic to it, and many surgeons make the major mistake of not promoting it internally properly. External promotion (seo, referral websites, pay per click ads, etc) is great, but if you do not have the right tools on your website to convert the patient, it is useless. As you know, every single patient is different, and has different desires. This means that one piece of content that a specific patient finds very helpful, another patient will think is completely useless, even if they are searching for the same surgery. Blogging is a simple way of addressing numerous things constantly. This casts a wider net on your personal website which will simply bring more patients into your office. It is also very helpful for search engine optimization. Go to www.blogger.com to set up a blog….it is very simple. By the way, you can write about anything, from your weekend with the family, to your thoughts on certain procedures. Patients want to get to know you……this is a great free way for them to get to know you.
3. Word of Mouth patients are the most valuable asset to every single practice. These are patients that had a procedure done with you, are happy with it, and telling there friends and family to use you too. Some of the most successful practices I have been in touch with maximize there cash flow by marketing to these patients. By using a newsletter, or email, you will not only get the happy patient to come back to your practice, but that patient may forward that email to there friend, and so on. Some practices use incentives to former patients to market for them. One of my clients buys dinner at the nicest steak house in the city for any past patient that refers a new patient to his practice. Former patients are walking testimonials, and can (and probably already are) generating huge traffic into your office. Take care of them and they will do the same for you!
4. Google Maps is a very valuable tool to every business that has a website. This is a free service that drives a ton of traffic to whoever is on the first page of it. It is actually something very simple to get on, it is free and simple to get to the top of. This way, when patients type in a specific term and city or area, Google maps will show a map of all the businesses in that area, prior to the natural listings. If you are interested in learning how to get to the top of it, shoot me an email. It is simple, free and a huge traffic driver to your personal website, which means more and more patients for you.
If you are interested in learning more about NKP Medical Marketing, shoot me an email. Feel free to email me as well if you want more tips on how to promote your practice for free. I can be reached by using this contact form.